RELEASE YOUR INNER ROCK & ROLL
Posted on 16 August 2016
Nashville Blogger, Alicia Mathews met up with CEO and founder Allan to talk about the Relax Max brand on where it's at today and where it's heading.
AKRON, OHIO - HOME OF LEBRON JAMES, THE BLACK KEYS, AND ALLAN GEIGER. IF YOU DON'T KNOW HIM YET, YOU WILL SOON. ALLAN IS THE ONE MAN SHOW BEHIND RELAX MAX, A CASUAL LIFESTYLE BRAND FOR THE MODERN DAY PIN-UP AND GREASER.
Allan's creative background is heavily rooted in music and the accompanying lifestyle. His extensive experience in design includes work on logos, kick drums, backdrops, merchandise and posters for various musical groups and venues. After graduating from a private art school in Cleveland, OH he moved to Nashville, TN to pursue a career in the music industry. He's achieved great success in designing countless album covers, single covers, logos and websites for multiple country music superstars and has won 4 Addy Awards.
Lead by a passion for graphic design, music and fashion, the natural next step for Allan was a clothing brand reflective of his personal style. The name "Relax Max" comes from his dog Max who just couldn't seem to relax. After hearing "Relax, Max!" time and time again, it began to have a nice ring to it. There he found the inspiration to re-brand and revive his clothing line that he started at the age of 17, officially launching Relax Max in 2016.
Allan describes himself as a "very black and white person." "When it comes to style, you can't go wrong with black and white," he laughs. All of the RMA designs are black, white and grey. They're edgy but humble, mature but relaxed. It's a brand for the musician, the rebel and the motorcycle enthusiast. It's the effortless but in no way understated layer beneath his leather jacket and the comfortable but edgy t-shirt that makes her feel sexy and dressed up. It's the piece in your wardrobe that releases your inner rock and roll.
RMA has seen great success in its first year of official business and there is more on the horizon. The brand was recently picked up by popular retailer American Threads and will appear as a pop up shop in their Nashville, TN location. Also, look for an announcement in the coming weeks involving Nashville's favorite Monday night concert series - Whiskey Jam.
To purchase, visit RelaxMax.com by clicking the link below and don't forget to follow them on Instagram at @relaxmaxapparel to be the first to know about new items and upcoming events!